Grand Theft Auto IV publisher Take Two Interactive Media, is suing the Manhattan Transit Authority after ads promoting the game were pulled from bus stops and public transport following an outcry by Fox News on the inappropriate nature of content in the game.
A Fox affiliate showed its usual staple of dire ignorance and fear mongering [...]
Videorix (www.videorix.com) is a fresh incarnation of Brandfame, a start-up I reviewed back in September 2007 which offered product placement in online videos - a concept I didn’t exactly welcome with open arms, but Founder Nadim Elgarhy hopes that this time around Videorix will be much more accessible and concentrate on sponsored ad-slots, rather than [...]
If you’re reading this article from inside the UK (or soon, worldwide) there’s a good chance an advertising company called Phorm is watching your every move, and has been for some time. Three major ISP’s in the UK have been secretly selling your browsing habits to the company as part of a trial, which has [...]
REDMOND, Wash. — March 14, 2008 — Microsoft Corp. today announced plans to acquire Rapt Inc., the leading provider of advertising yield management solutions for digital media publishers. Rapt’s technology, along with its information and advisory services offerings, will become key components of the Atlas Publisher Suite, part of Microsoft’s Advertiser and Publisher Solutions Group. [...]
BrandFame (www.brandfame.com) is a meeting-place for advertisers and video publishers, who want to match online video with product placement in an attempt to make money and ruin the internet for everybody.
Ok, let me expand on that negativity, because I wouldn’t be writing about this startup if I didn’t think it was a good idea, it’s [...]
Google Inc. (NASDAQ: GOOG) today announced the introduction of Google Gadget Ads™, a new interactive ad format that is currently in an expanded beta with a select group of AdWords™ advertisers worldwide. Gadget ads – non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and [...]