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Google: DoubleClick Employees Must Re-Apply For Their Own Jobs

March 17th, 2008 by DavidReece

In a move that’s set to send shockwaves across Google’s recently acquired DoubleClick, Google CEO Eric Schmidt has warned exsisting employees that the search giant has not yet decided who they will fire from the online advertising firm, and has ordered doubleclickers to submit their resumes to a Google committee for immediate review.

The move is said to affect employees in every department, who will have to prove not only that they are capable of fulfilling their previous roles, but also that they are “Google material”, which could leave many veteran employees with virtually no job security pending a personal review.

Doubleclick employees at all levels are said to be furious and deeply concerned by the effect this acquisition will have on personell, and many are looking at their options.

Schmidt said in an earlier statement…

“An immediate task we’ll undertake over the next few weeks is matching and aligning DoubleClick employees with our organizational plan for the business. This will involve determining the right staffing levels for all functions and will ensure that we have the right people assigned to the right responsibilities within Google. We plan to complete this process in the U.S. by early April.

Outside the U.S., the steps we will propose are subject to consultation with employee representatives where applicable, and of course any decisions will be made in accordance with local law. The exact timing of the process outside the U.S. will vary based on the needs and requirements of each region.”

Google recently bought New-York based Doubleclick for $3.1 Billion, the biggest in Google’s history, which was majority owned by private equity firm, Hellman & Friedman, which paid $1.1 Billion for it’s stake.


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  1. Hugh S. Myers
    March 18th, 2008 at 00:46 | #1

    Perfect chance to deliver a message. Imagine if every one walked! That would leave Google holding a very expensive empty bag—precisely what such heavy handed approaches deserve. Google continues to be worse than clueless when it comes to human relations. Geeks at top, brilliant but offensive. Geeks in rest of pyramid, brilliant but absolutely no experience in getting along.

    –hsm

  2. March 18th, 2008 at 00:55 | #2

    I couldn’t agree more Hugh, and this is just the tip of the iceberg. Google is looking at the acquision based purely on technical infrastructure when it should be considering the real driving force behind the firm, its people. I’ve heard there are also grumblings from inside google itself as the “great place to work” facade begins to show cracks.

  3. Steve
    March 18th, 2008 at 01:05 | #3

    This management in the advertising part, where Doubleclick will fit, are decidedly non-geeks.

  4. Fotard
    March 18th, 2008 at 07:07 | #4

    Hugh misses the point of the acquisition. Google didn’t buy DoubleClick for its people or technology. It bought it for the traffic and the IP.

  5. Grassroots
    March 18th, 2008 at 13:13 | #5

    Thats certainly an evil gesture by Google. Traffic and IP are what they bought, but do this a few times and they will find their best people will be digusted with the ethics and leave. -1 for Google…

  1. March 18th, 2008 at 01:38 | #1
  2. March 26th, 2008 at 11:26 | #2
  3. March 31st, 2008 at 13:24 | #3
  4. April 1st, 2008 at 07:59 | #4
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