Nononina, the company behind Truemors has launched a brand-new blog aggregator by the name of Alltop.com. This simple but convenient service is similar to Techmeme and Popurls, except that it sports a very simple, yet highly navigable layout that’s an absolute godsend for the obsessive reader who spends hours a day traversing countless RSS feeds and social bookmarking sites for fresh content.

From the site…

“We help you explore your passions by collecting stories from ‘all the top’ sites on the web. We’ve grouped these collections — ‘aggregations’ — into individual Alltop sites based on topics such as environment, photography, science, celebrity gossip, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, we display the latest five stories from thirty or more sites on a single page — we call this ’single-page aggregation.’

You can think of an Alltop site as a ‘dashboard,’ ‘table of contents,’ or even a ‘digital magazine rack’ of the Internet. To be clear, Alltop sites are starting points — they are not destinations per se. The bottom line is that we are trying to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed. In this way, our goal is the cessation of Internet stagnation.”

So far, the service has received a mixed reaction; in particular from Techcrunch’s Micheal Arrington, who called Alltop “A whole lot of nothing…” before pulling the article soon after. In response, I’d like to say that for a tech blogger who lacks Arrington’s connections, Alltop could be a whole lot of something, even negating the need for RSS Feeds altogether.

Granted, it’s not a media-rich experience by any stretch of the imagination, but what it does, it does well - and that’s the delivery of content from the most popular news sites and blogs on the net (and no, StartupEarth isn’t featured).

Co-founder Guy Kawasaki says..

“A good metaphor is that Alltop is an “online magazine rack” that displays the news from the top publications and blogs. Our goal is to satisfy the information needs of the 99% of Internet users who will never use an RSS feed reader or create a custom page. Think of it as aggregation without the aggravation.”

I do have a couple of gripes with Alltop; firstly, you only get the last 5 posts from each site, which means the traditional RSS Feed might win out for some, and second but perhaps more importantly, there’s no way to customise the content within each category, meaning you’re stuck with what you’re given. A little customisation would go a long way.

Overall, Alltop.com is a great timesaver for those who want to digest a lot of information without the legwork, and needs only some minor adjustments before it replaces my feed reader.