Google Inc. (NASDAQ: GOOG) today announced the introduction of Google Gadget Ads™, a new interactive ad format that is currently in an expanded beta with a select group of AdWords™ advertisers worldwide. Gadget ads – non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven’t facilitated in the past.

Feedback from preliminary beta participants, including brand advertisers such as Pepsi-Cola North America’s Sierra Mist, Intel, Honda, Six Flags and Paramount Vantage, has been overwhelmingly positive. Advertisers are enthusiastic about this fresh marketing solution that empowers them to interact with targeted users through rich, dynamic and engaging content.

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